Lokelma DTC patient website was in need of update and refresh - primarily to help guide and make the website easier to navigate, and allow clear and accesible information to be found quicker for patients and caregivers. As the AOR agency for Lokelma, we outlined phases for the update to take place. Overall the goal was to create a cleaner, streamlined, and effective website that all could easily navigate. As the art director, I was in charge of leading the design and establishing.a fresher look to the website that still felt like the Lokelma Brand. We introduce a new style of photography, icons, colors and graphic assets throughout the whole website. The website phases went live in parts, but overal all 3 phases launched and went live on May 29, 2025.

Check out the Phases below.

Phase 1:

Phase 2:

Phase 3: :